From the homepage:
The Collection consists of 8,462 vintage lobby-cards and 5,000 related items – many the sole surviving traces of long-lost silent films – acquired by late screenwriter/filmmaker Leonard Schrader over the course of 27 years. While Schrader preserved his collection with painstaking care in hundreds of 13×15 photographer’s albums – or “binders” – mysteriously he left no written inventory or index of this vast archive’s contents.
Vanity Fair has a slideshow comprising 36 cards from his collection.
Outdoor ad campaign for Penguin Books by Saatchi & Saatchi Singapore. Picked up a Bronze at Cannes Lions this year too.
(sighted at 2WENTY 4OUR)
Terra Nova featured a Forbes article that highlights how some companies are grappling with the realities of marketing in Second Life, and asks if this is the start of a media backlash.
There’s a knee-jerk response on New World Notes, but I think its attacks on the reporter’s accuracy are petty. For instance, what’s so wrong with calling Second Life a “Web fantasy world”?
It’s obvious to me that effective marketing in SL isn’t going to be exactly the same as effective marketing in real life. But companies will adapt over time, like they adapted to the internet, TV and radio.
I’d like to know: who’s leading this experimentation and learning? Anyone care to enlighten?
Am eager to see how this tops ilovebees. Catch up here.
I love these reality-bending projects. This ARG is an integrated game experience across YouTube, FaceBook, MySpace and other web applications. Why should a gaming experience be limited to being either virtual or real? Why not both? The player should have to use every part of his/her lived experience — online and offline.
Creating a shared experience of a possible future, by using new media tools with mass participation – videos, phone calls and audio, images, and blogs and other writing – in an alternate reality game.
Each contribution helps the game arrive at a larger truth. No team of experts knows better than a given individual what effect an oil shock would have upon that individual’s life, or what action he or she will take to cope. Personal reactions to our simulated oil shock, placed in context with many other points of view, will help us all realize what’s at stake in our oil-fired culture.
Take a look at World Without Oil :: Document Your Life In The New Reality
(From Boing Boing, which also attributes World Without Oil to the astounding
I still get excited when I recall I Love Bees, where McGonigal was lead designer. What really appeals to me are the interactive, collaborative storytelling, and how the distinctions between fact & fiction, virtual & real dissolve as the participants/characters perform actions.)
More illustrations of trend research from Grey Global Group’s Eye On Asia study
(from 2WENTY 4OUR)
Can’t fault the folks at MDA for trying. They’ve commissioned four short clips to advertise some High Definition TV festival or something.
I don’t think the ads are very funny or interesting enough to spread. (Yes, I know this entry is about those ads — they say any press is good press eh?) See for yourself: