Unit 05

(earlier post on the Revoltech Eva Unit 05)

Penguin Outdoors

Outdoor ad campaign for Penguin Books by Saatchi & Saatchi Singapore. Picked up a Bronze at Cannes Lions this year too.

(sighted at 2WENTY 4OUR)

Huggable meat

Sweet Meats are handmade plush objects that look like various cuts of meat. They are made out of super cuddly polar fleece, cotton quilting thread and polyester fiberfill stuffing. All of the meats come in individual (toy) size and some also come in family (pillow) size.

Browse the whole range at Sweet Meats

Then check out The Food Section for a Q&A with the maker of these meaty plushies.

(thanks!  ;o)  )

The realities of virtual marketing

Terra Nova featured a Forbes article that highlights how some companies are grappling with the realities of marketing in Second Life, and asks if this is the start of a media backlash.

There’s a knee-jerk response on New World Notes, but I think its attacks on the reporter’s accuracy are petty. For instance, what’s so wrong with calling Second Life a “Web fantasy world”?

It’s obvious to me that effective marketing in SL isn’t going to be exactly the same as effective marketing in real life. But companies will adapt over time, like they adapted to the internet, TV and radio.

I’d like to know: who’s leading this experimentation and learning? Anyone care to enlighten?

That’s a lot of mobile games

RedlineChina reports: more than 494 million mobile phone subscribers in China now.

Singapore food pron

More at Singapura Daily Makan Photo

Hey Soundpedia

If you’re still looking for an app to fill that Pandora-shaped hole in your music-listening life, TechCrunch recommends Soundpedia. Added plus: it’s based in Singapore.

Even though I recommended Pandora to all and sundry back when people outside the US could still access it, I admit that I didn’t really use it all that much. I’ve tried, but I can’t work well with music on.

Graniph to open in Singapore – 7/7/07

(UPDATE 9/7/07: t-shirts at graniph Singapore priced much closer to the ones in Japan. $35 for one, $60 for 2. )

Maybe their T-shirts won’t cost so much now, but my guess is that it’s a franchise-like arrangement. Sidewalk 10 sent the mailer out, and they’ve been bringing in Graniph tees for a while now at a significant mark-up.

Anyway, great to browse. #02-20 Bugis Junction, open 11am to 9.30pm.

Alternate Reality Game for Halo 3

Am eager to see how this tops ilovebees. Catch up here.

I love these reality-bending projects. This ARG is an integrated game experience across YouTube, FaceBook, MySpace and other web applications. Why should a gaming experience be limited to being either virtual or real? Why not both? The player should have to use every part of his/her lived experience — online and offline.

Quasimodo’s Belfry

My brother’s finally set up a blog. Better late than never, so they say. Currently just Mac and PSP-related news, but who knows what will pop up there in future?

Quasimodo’s Belfry

Alert readers will detect the similarities in our URLs. Ah, there’s a wee tale behind that.