Rebuild of Evangelion & “Beautiful World”

Neon Genesis Evangelion is one of my favorite anime series, and so I’m a bit unhappy over how Gainax so readily whores exploits the characters in a never-ending array of merchandise, the bulk of which is unrelated to the original series.

Yes, I know it’s just business. But still.

And so I’m ambivalent about Rebuild of Evangelion — four new animated movies that will provide an alternate retelling of the original story.

I’m comforted by the fact that Anno Hideaki is chief director, and especially by his statement that GAINAX isn’t controlling this. More reasons to hope that the movies don’t turn out to be hollow commercial fluff.

Utada Hikaru sings the theme song for the first movie: Beautiful World. I don’t know if this is a good sign or a bad one.

If you can read Japanese or you’re just curious, the Japanese lyrics are here


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