Interesting way to one-up competing info and consultancy groups:
So how does it work?
In a nutshell, non-governmental organisations (NGOs), charities and other organisations – as well as entrepreneurs active in developing countries – will be able to post tasks on Lughenjo asking for help in solving problems. Qualified individuals can then provide such help by donating their knowledge and skills. By connecting these two groups Lughenjo will create a marketplace for good and a new channel for skills and knowledge transfer.So what difference can it make? We can’t help but think that if we allow The Economist Group’s community to give their time and expertise online – quickly and easily – then something great will happen. Initially we’ll start small. Lughenjo users will be able to answer questions that are posed by accredited international development organisations. Think Yahoo! Answers for good.
The key will be what happens later, when tasks become more complex. Imagine a CEO examining a business plan for a developing world social enterprise. Or when one of the 450 000 finance and accounting professionals of CFO and Economist.com can look over the books of an NGO in Nairobi. The possibilities are endless. What’s more, by allowing skilled, smart, professionals to help development organisations, they will help solve development problems with market-based solutions.
But what’s the business model? Lughenjo will be a social business enterprise. A business that does good, and returns a profit. To do this we’ll do what media companies do best and put ads in front of eyeballs.